The COVID-19 Pandemic, Twitter, and the Archetype of “Country Savior” in the Ukrainian Case

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dc.contributor.authorSteblyna, Nataliia Oleksandrivna
dc.contributor.authorMatsyshyna, Iryna
dc.contributor.authorSkalatska, Olena
dc.date.accessioned2023-02-07T12:12:26Z
dc.date.available2023-02-07T12:12:26Z
dc.date.issued2022
dc.descriptionСтаття у науковому виданні Romanian Political Science Review vol. XXII no. 1 2022en_US
dc.description.abstractThe COVID-19 pandemic has attracted the attention of social scientists to the study of the role and influence of archetypes on public opinion. Ukrainian politicians have been informing citizens on social networks about the fight against the pandemic. It was presented as a feat, the salvation of not only the nation, but also of the world. Politicians have been independently constructing an image of the hero who helps to create a vaccine or arrange its supply and save the country’s population. To establish the archetype of the hero through the discourse of vaccination, this article analyzes the strategies of constructing the archetype of the “country savior,” using the Greimas actantial model. As a result, the actantial categories were discovered by using computer semantic analysis of tweets. The authors found that politicians used the archetypes of the saviorindustrialist (Viktor Medvedchuk), savior-inspirer (Volodymyr Zelenskyy), and savior-patron (Petro Poroshenko). A method for measuring negativism and its intensity in the messages of politicians was also proposed, and it was found that the government officials perceive the situation in a more positive way, while the opposition mostly negatively. It was also found that the amount of negativism and its intensity can be interpreted through the actantial models.en_US
dc.identifier.citationNataliia Oleksandrivna Steblyna, Iryna Matsyshyna, Olena Skalatska. "The COVID-19 Pandemic, Twitter, and the Archetype of “Country Savior” in the Ukrainian Case". Studia Politica. Romanian Political Science Review 1:67-95. https://www.ceeol.com/search/article-detail?id=1061168en_US
dc.identifier.urihttps://r2.donnu.edu.ua/handle/123456789/2728
dc.language.isoenen_US
dc.publisherRomania: Studia Politicaen_US
dc.relation.ispartofseriesRomanian Political Science Review;vol. XXII no. 1 2022
dc.subjectArchetypeen_US
dc.subjectvaccinationen_US
dc.subjectdiscourseen_US
dc.subjectmanipulationen_US
dc.subjectTwitteren_US
dc.titleThe COVID-19 Pandemic, Twitter, and the Archetype of “Country Savior” in the Ukrainian Caseen_US
dc.typeArticleen_US
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