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COLOUR IDIOMS USED IN ENGLISH BUSINESS DISCOURSE
(Вінниця: ДонНУ імені Василя Стуса, 2021-03-25) Oleksandra Malytska; Anastasiia Pobihai; Nataliia Ishchuk
There is no denying the fact that idioms can be found in different languages and cultures, as they help speakers to express feelings and emotions not directly, but in a metaphorical way, which makes the language and speech more vivid and expressive. Colour idioms are widespread in all the aspects of the English language including English business and business discourse. Study of colour idioms and idiomatic expressions as a language unit that provides the richest national peculiarities of target language culture is considered to be important in order to adequately understand target language speakers. This is especially topical for the business discourse and communication. The paper investigates the frequency and variety of idioms and idiomatic expressions used in business discourse of the English language.