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TRANSLATING TWO-COMPONENT MARKETING TERMINOLOGICAL COLLOCATIONS FROM ENGLISH INTO UKRAINIAN
(Boston-Vinnytsia: Primedia eLaunch & European Scientific Platform, 2023-05-26) Nataliia ISHCHUK; Oksana Barvinchenko
Lexical semantic transformation refers to a process in which a word’s meaning changes due to its combination with another word. By identifying, the most commonly used transformations, we can gain insights into the ways in which the collocations are used in the marketing domain and how they may differ from their literal meanings.