Перегляд за Автор "Burkina, Natalia"

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  • Ескіз недоступний
    Документ
    The marketing strategy for making optimal managerial decisions by means of smart analytics
    (2018) Kozlovskyi, Serhii; Shaulska, Larysa; Butyrskyi, Andrii; Burkina, Natalia; Popovskyi, Yurii
    The article presents a methodology for developing the marketing strategy for making optimal managerial solutions by means of smart analytics. Such issues as marketing strategy modeling methods; software products based on the integration of smart analytics; optimal choice of electromobile and others have been considered. The main subject of the article is constructing an optimal decision-making model using a combination of classical statistical and mathematical methods and models, as well as modern information technologies, including methods of smart analytics. The conceptual scheme of the effective marketing management has been created according to the structural components: information, statistical, mathematical, analytical and technological, etc. The structure and main features of every component have been considered in detail. The created conceptual scheme of the effective management was demonstrated through the simple example of optimal choice of electromobile. To investigate sales on electro mobiles in the Ukrainian market, a set of factors has been considered. According to them, the correlation and cluster analyses have been conducted. The main factors, which are the most influential for the price of electromobile in the Ukrainian market, have been revealed. All considered models of electromobiles have been divided into three groups depending on the characteristics price – quality.
  • Ескіз недоступний
    Документ
    Poverty in Ukraine and in the world: clustering of countries by global indices
    (2021) Burkina, Natalia; Furman, Taras; Popovskyi, Yurii
    One of the most important issues facing Ukrainian authorities is the problem of social inequality and poverty. Current conditions of Ukrainian economy demand the decision of these critical aspects, which become even more important last times. The problem exacerbated by. The low efficiency of the budget funds use is also extremely problem, which reduces the effectiveness of budget expenditure management at all levels. Thus, the problem of poverty in Ukraine today is quite relevant and is widely raised by scientists, politicians and the public. In Ukraine, scientists pay considerable attention to the problems of poverty, which have become significantly more actual recently. Modern scientists use a wide range of theoretical and methodological tools to reveal this multifaceted concept, highlight different approaches to the study of poverty and present ways to overcome poverty in general in the world and in Ukraine. In particular, the authors have previously conducted regional differentiation for population life quality in Ukraine under innovative growth and demonstrated features of the region groups.