Перегляд за Автор "Майя ЮРКОВСЬКА"

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    РИТОРИЧНІ ПРИЙОМИ У ПОЛІТИЧНОМУ ДИСКУРСІ (НА МАТЕРІАЛІ ПРОМОВИ ВІКТОРА ОРБАНА “YOU ARE CONDEMNING HUNGARY”)
    (Одеса: Видавничий дім «Гельветика», 2022) Майя ЮРКОВСЬКА; Maiia YURKOVSKA
    The referred study aims to analyze the argumentative strategy used in the speech of the Hungarian Prime Minister Viktor Orbán «You are condemning Hungary» on 11 September 2018, in particular to identify and analyze the rhetorical techniques used by him for the purpose of persuasion. The selected speech is of interest for linguistic diagnostics in the field of rhetorical argumentation, and is a characteristic textual unit in the discourse of such type. At the beginning of the article, in order to better understand the extralinguistic context, information is briefly provided about the circumstances that caused the Hungarian Prime Minister’s indignation and forced him to make an emotional speech accusing the European Union in the European Parliament. Thus, the object of the article is the argumentative discourse, in particular the speech that is a part of this discourse. The subject of the article is rhetorical techniques used by the author of the speech. The relevance of the article is argued by the need to expand and deepen the empirical research base in this field. It has been established that in his speech in order to influence the audience, the author mainly relies on the argumenta tive strategy based on appeals to listeners’ emotions, values and historical facts. It was found that in this particular case, the Hungarian Prime Minister uses “pre-emptive assertions”, “balancing” constructions (no X, but Y), figures of speech (metaphor, metonymy) to frame his argument, which adds pathos to the statement; intentional errors in logic, acceptance of common expectations due to clusivity. The important role of the “unspoken” as an argumentative technique is noted. At the end, a conclusion is made about the decisive role of rhetoric in the design of the necessary argumentation.